Markestrat - Value Generation

Presentation

MARKESTRAT®, Center of Research and Projects in Marketing and Strategy, was founded by professors, masters and Ph.Ds in Management, graduated in the School of Economy, Management and Accounting (FEA), University of São Paulo (USP).

Our business is based on academic and professional experiences lived by the members of the group, also focused on performance of analysis activities, planning and implementation of strategy to market-oriented organizations.

Besides market orientation, our organization prioritizes networks aiming following scope and competency expansion to offer a wide portfolio o products and solution to management and strategy.

Research Team

MARKESTRAT®, Center of Research and Projects in Marketing and Strategy, is registered at CNPq (National Counsel for Scientific and Technologic Development).

MARKESTRAT® theoretic referential is firmly based on the theories of organizational strategies and marketing.

Mission

To generate value for people and organizations by developing and applying knowledge in Management.

Vision

To be international reference in the planning and management of
market-oriented, integrated and sustainable strategies.

Values

"We look for the sustainable growth of every part involved by also respecting our own values."

Good Nature – Act in an ethic and responsible way
Knowledge – Acquire wide technical and academic knowledge of the barrier to be overcome.
Commitment – Be committed to the success of our clients and to the feasibility of the solutions we offer. To aim at ongoing development of companies and Brazil itself.
Creativity – Value flexibility, and innovative and customized work, thus producing new solutions for eventual new problems.
Growth – Provide ongoing development, holistic vision, and diversity of thoughts from our human capital.
Reliability – Value and encourage reliance from our clients and among our teams.
Competitiveness – Overcome possible barriers in order to improve the performance of our clients.
Carpe diem – Work among friends, celebrate every achievement, and enjoy life.
Sustainability – Perform and stimulate sustainable actions to fulfill the needs of our generation with no harm to future generations.

Differentiating Points

We multiply the value of our client’s businesses.

Strive for oingoing excellence
Build long lasting relationships
Develop customized solutions
Support decisions based on strong theories
Always look for a holistic and systemic point of view
We are pro-active and result-committed
We are flexible and integrating
We develop and apply methods

Working Methodology

MARKESTRAT® is based on the systemic analysis of businesses, focusing specially on interfaces and networks created among several sectors and on the limitations imposed by their technologic and economic inter-relation. The methodology is also complemented by two principles:

Analysis of issues which limits the decision-making process in organizations, and
Promote the approach between knowledge and reality and the client’s need.